Why Your Business Need a Website

Businesses need a website for several reasons. In 2013, over fifty percent of small businesses owners did not have a website. If individuals are launching a new business, a website something to consider first.

I think about my parents who are in their senior years. My dad searches for used cars online before visiting dealerships, while my mom is reading emails and searching for many things like the latest news and recipes all via the Internet. I remember some 30 years ago when I picked up my first computer, my parents didn’t want to have anything to do with a computer. The computer connected itself to the Internet via a dial-up modem and it was slow compared to now.

So, what I’m saying is so many people from children to golden agers are connected to the Internet. They are using devices other than computers like laptops, tablets, cellphones and watches. I guess that should be my first reason. So let’s get to the others.

Access To More Customers

More than 2.4 billion people use the Internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Online Brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

24 Hours Per Day

Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break.  A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year.  Having a website is the equivalent of having an employee working around the clock – even weekends and holidays!

Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Your Top Competitor Has A Website

If you are in direct competition with another business that has a website, they have a clear advantage – especially if they are adequately marketing their website.  A website is a great way to level the playing field.

A Website Saves You Time

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

Your Small Business Will Gain Credibility

Today, more and more consumers use the Internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a storefront to promote your products or services.

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